Ambassadors for Women's Enterprise

The Women's Enterprise Task Force has been seeking to recruit 1000 women across the UK as ambassadors for women in business and, by most accounts, it's proving a popular scheme. 100 of them are sought to represent the East Midlands.

I'm still not entirely sure what the 'job description' (it's a voluntary role, of course) is, although they should each reach out to 50 women who are, or are starting, in business. The word 'inspirational' is bandied about a lot, as it always is when discussing support for women in business.

Currently women are only half as likely to be starting up a business as men but, if they started businesses at the same rate, the UK would gain around 750,000 new businesses. Which sounds to me like a task that requires more than a bit of 'inspiration'.